Theming
More and more areas in Russia are becoming themed and there are now themed resturants, themed bars and even themed hotels. There are many sources of themes that restaurants, bars and hotels can use like place, time, sport, music, cinema, fashion, commodities, architecture, natural world, literature and morality or philosophy. Very often, more than one of these sources are used in theming. In the case of the Russkaya derevnya ("Russian Village") Hotel which is a replica of a Russian village with two storey "izba" (log cabin) style buildings and a hotel complex which also has a Russian style "banya" (sauna) and a "traktir" (tavern), it contains elements like place (Russia), time (period in the past) and architecture (log cabins in the villages).
Hybrid Consumption
The definition of hybrid consumption would be a "general trend whereby the forms of consumption associated with different institutional spheres become interlocked with each other and increasingly difficult to distinguish." In the past, cinemas in Russia were buildings on their own and there was a clear separation between cinemas and shopping malls. However, due to globalization, cinemas in Russia are now built inside shopping malls . This is a good opportunity for the organization to profit from getting maximum buying potential as this would cater to more people and allowing them all to congregate in one location. Another example of hybrid consumption in Russia would be the Moscow Conservatory. Not only is it an educational institution but its facilities are also used for music performances.
Merchandising
A common example of merchandising in Russia would be the Russian doll which is sold as souvenirs to people around the world. It is unique to Russia as its history can be traced back to Russia where a folk crafts painter carved the first Russian doll in 1890.
Performative labor
The definition of performative labor would be "the growing tendency for frontline service work to be viewed as a performance, especially one in which the deliberate display of a certain mood is seen as part of the labour involved in service work." An example of this would be the Hotel Astoria in St. Petersburg. In this case, frontline service staff would have to provide the highest quality of service and make a conscious effort to display a certain mood that would delight their customers.
References:
http://www.thehotelastoria.com/
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